Nonprofit Rebrand

The Howard Peters Rawlings Conservatory & Botanic Garden is a nonprofit organization located in Baltimore, Maryland. Established in 1888, the conservatory has grown from the original Palm House and Orchid Room to include three greenhouses and outdoor gardens. The original, Victorian-era structure of the building makes it the second-oldest steel-framed and glass building in the United States. To grab the attention of the target audience, those looking to host events, an identity was created to display sophistication. The rebrand emphasizes the plants, as well as the history of the original building.